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Article: Rahua x Sincerely Sunday Candle Collection

Brand Journey

Rahua x Sincerely Sunday Candle Collection

Three lit candles on a wooden tray with a pink grapefruit and green leaves on a light background

So, the cat’s out of the bag -- I officially did my first branded collaboration, and I couldn’t be happier with how it turned out!

For this project, I created three custom candles (100 each) for Rahua, inspired by three of their best-selling haircare formulas: Classic, Enchanted Island, and Voluminous. Each formula reflects the founder’s deep connection to nature, and my goal for each candle was to capture that same essence, extending the Rahua experience from haircare to a full-body, holistic self-care ritual.

Aligning Values: Why This Collab Felt Right

When this collaboration first came across my radar, I knew immediately I wanted to be part of it. Rahua’s products are rooted in high-quality, clean ingredients that deliver real results while giving back to indigenous communities in the Amazon.

With Sincerely Sunday, everything I create is grounded in sustainability and mindful consumption. So merging clean beauty with conscious living just felt right.

Rather than simply making candles based on Rahua’s scents, we wanted the collaboration to incorporate our respective values -- creating something that felt truly like a blend of both brands:

  • Clean ingredients: I used 100% pure coconut soy wax (no paraffin, phthalates, or parabens) paired with non-toxic fragrance and essential oils.
  • Reusability: Instead of sourcing new jars, we upcycled jars Rahua already had for another product, giving them new life as candle vessels. This small detail perfectly aligns with our ethos of reusing and reducing waste whenever possible.

From Haircare to Self-Care: Extending the Rahua Experience

Collection of Rahua hair products with candles on a light surface with a neutral background

From the very beginning, my goal was to take Rahua’s existing formulas and transform them into candles that continue the self-care ritual beyond the bathroom. Each scent offers its own olfactory journey, whether energizing the spirit, unwinding the mind, or grounding the soul.

What’s also interesting (and I’m realizing this as I write this) is that these three scents couldn’t be a better depiction of my own personal scent journey. It might sound a little abstract, but here’s what I mean:

  1. Abundance: what I would have burned as a teen: fresh, juicy, and vibrant (guava, hibiscus, grapefruit)
  2. Gratitude: reminiscent of my early adult years: refreshing, calming, and stress-relieving (eucalyptus, lavender, mint)
  3. Presence: the kind of scent I burn now: rich, woody, and grounding (Notes: palo santo, vanilla, and amber)

In a way, this collaboration tells a little story of my own evolution through scent.

Meet the Scents

Now that you know the backstory and how our values shaped the collaboration, let’s get to the fun part -- the candles themselves!

Two bottles of rahua hair care products with a candle and glass of champagne on a light surface.

1. Presence

Inspired by Rahua’s Classic formula, this candle blends palo santo, vanilla, and amber. It’s rich, woody, and grounding -- perfect for moments when you want to slow down, breathe, and reconnect with yourself.

Rahua shampoo and conditioner bottles with a candle on a neutral background

2. Abundance

Based on Rahua’s Enchanted Island formula, this scent bursts with guava, hibiscus, and grapefruit. Bright, fresh, and juicy, it’s a mood booster that instantly uplifts your space and energy -- a little slice of summer for any day.

Rahua hair care products including shampoo, conditioner, and candle on a light surface with a glass of champagne.

3. Gratitude

Inspired by Rahua’s Voluminous formula, this candle features eucalyptus, lavender, and mint. Clean, relaxing, and spa-like, it’s ideal for unwinding after a long day and letting the soothing notes wash over you.

Rahua x Sincerely Sunday: The Journey

It’s been a whirlwind month:

  • September: the conversation started and the collab was confirmed
  • Early October: we ideated on scents
  • Mid October: went into production
  • Early November: delivered the final product

What started as a simple idea became a trio of three custom scents, embedded in Rahua’s 2025 holiday offerings.

I put a lot of time and energy into this collection, and my hope is that when people light these candles, they feel calm, grounded, uplifted, and serene -- an extension of the Rahua experience from haircare to full self-care.

These candles are available exclusively as part of Rahua’s holiday gift sets:

  1. Classic Candle Holiday Set -- includes: classic shampoo, conditioner, Presence candle, and matchbook
  2. Enchanted Island Candle Holiday Set -- includes: Enchanted Island shampoo, conditioner, Abundance candle, and matchbook
  3. Voluminous Candle Holiday Set - includes: Voluminous shampoo, conditioner, Gratitude candle, and matchbook

Quantities are limited -- I only made 100 of each so don’t wait until they're gone!

Final Thoughts

I really couldn’t be happier with how things turned out. The scents are all amazing, and I feel so lucky to have collaborated with a brand whose values so seamlessly align with ours.

This collaboration is about extending haircare into a full self-care ritual. From the clean, high-quality ingredients to the upcycled jars and the scents themselves, every detail was designed to feel thoughtful, intentional, and rooted in wellness.

Whether you’re lighting Presence, Abundance, or Gratitude, my goal is for the experience to transport you, uplift you, and help you create a moment of peace in your day -- because self-care is about more than just products, it’s about intention, ritual, and joy.

Icon representing Sincerely Sunday's clean-burning coconut soy wax blend used in all Deconstructed Candles
Icon symbolizing Sincerely Sunday's non-toxic fragrance oils used in every sustainable candle refill kit
Icon indicating Sincerely Sunday's candle kits are free of parabens and phthalates for a cleaner, safer burn
Icon showing that all Sincerely Sunday candles are eco-friendly, sustainable, and made with planet-conscious ingredients
Icon representing Sincerely Sunday's slow-burning candle refills with over 50 hours of burn time per kit
Icon highlighting the strong scent throw of Sincerely Sunday's Deconstructed Candles for long-lasting fragrance